Hi, I’m Shelly Lavan, an expert in branding, content strategy and messaging I have been assisting companies, brands and businesses for 25 years. I have been leading hundreds of projects in marketing communication, both internal and external. Among other things, I specialize in development of digital assets, planning customer journeys and content-based marketing funnels. I lecture and facilitate workshops on content-based marketing, marketing writing and brand language development. I have an MA in Political Science with a specialization in public communication and a BA in social sciences and Hebrew language – both from Bar Ilan University .