Writing content without a strategy is like sailing on the ocean without a map. We might drift aimlessly, occasionally encountering opportunities, but without clear direction and purpose we will always be at the mercy of unpredictable currents, and our chances of reaching our destination will be slim.
A content strategy helps focus the content writing and direct them accurately towards meeting marketing and business objectives. Beyond allowing you to work in an organized, effective and consistent manner, it enables you to respond quickly, address potential customers’ needs and meet them with the right content in the right intersections.
A content strategy helps you attract more relevant users to your digital assets, maximize your marketing budget, significantly increase your brand’s online presence, differentiate yourself from your competitors, generate more quality leads with purchase intentions and streamline the sales process.
It helps to attract potential customers effectively, guide them through their consumer journey and gradually lead them to closing the sale.
Learning the current lines of operation of the company, reviewing planned directions for business development, understanding the challenges, studying the competition environment, getting to know the existing business models, scanning the content and the quality of the digital presence, and of course getting to know your business and marketing goals for the immediate term and the long term.
Qualitative customer research to determine needs, preferences, behavioral pain points and motivations of existing and potential customers. Based on the results, we characterize potential customers’ profiles and outline their consumer journey.
An additional tool that directs the content strategy and optimizes your online presence. keywords research helps uncover the language your audience uses online, providing insights about online search in order to create relevant content.
Whether it is about increasing brand awareness, or increasing the number of quality leads, your marketing and business goals are at the heart of the content strategy. The planning includes setting intermediate goals and success indicators that will allow you to track performance and examine the success of the strategy on the fly.
Once we have the current and desired picture, I will formulate a structured content strategy. The strategic plan includes content outline in different formats, combined with a designated distribution strategy for every customer persona. The plan is presented as a detailed gantt chart and used as a basis for developing content supporting the marketing funnel.
