BRAND LANGUAGE NARRATIVE &

Brand language enables you to tell your brand story without saying a word about it. It gives your brand its character, identity and DNA. It is the way to shape public opinion and influence the way others see it.

Your brand deserves a carefully plotted narrative

Why Is it Important?

A brand is far beyond colors, logo, slogan or tag-line; it is the heart and soul, values and vision, identity and essence. It is the unique voice the resonates far and wide.

A consistent and distinguished brand language is the beating heart of the company’s identity.  It is one of the most effective ways to create differentiation in a competitive market.

Creating a unique brand language and voice is the way you interact with the rest of the world.  It is how you communicate your values, personality, and unique selling proposition to customers. The language allows you to connect emotionally with your target audiences, nurture trust and loyalty, and shape a familiar voice and unforgettable identity.

Speaking the same language

When the brand language is well defined, and is determined following some strategic thinking, it guarantees that a uniform, stable, cohesive and reliable brand personality is reflected in all your touchpoints with customers, starting with marketing materials, through sales conversations to customer interactions with the service and support center.

It is a tool through which you get to shape public opinion and influence the way you are viewed by others.

It enables you to tell your brand story without saying a word about it and helps you nurture continuous long-term relationships with your target audiences, based on trust, safety and customer loyalty, leading to business growth.

How do we build together a unique language and narrative for your brand?

01
Research and specification of needs

Research and analysis of the existing situation versus the desired situation, characterizing the profile of the target audience, understanding the demographics, psychographics and behaviors of ideal customers, analyzing the competitive landscape, SWOT analysis (Strengths, Weaknesses, Opportunities and Threats ).

02
Brand strategy

Specifying differentiation and competitive advantage, Emphasizing strengths compared to competitors Formulating the marketing promise to customers, both in terms of the product/service and the user experience. Specification of brand objectives, values and desired positioning. Brand expansion strategy, including exploring opportunities for brand stretching, such as expanding product lines, partnering options or reaching potential new target audiences.

03
Specify the brand voice and construct a language

Crack the brand genome, its identity and cornerstones of its DNA, specify communication style and tone. Implement a unique work model for developing brand terminology, determining the textual elements and linguistic choices that will be used by us in all marketing communication channels, putting together a unique and distinctive brand lexicon.

04
Build brand narrative

Develop a narrative that communicates the core values and brand ethos, its marketing promise, it's objective, uniqueness and identity, and creates a deep and profound connection between the brand and its target audiences.   Build a cohesive story that encapsulates the brand journey, and the context within which it operates, and describes its positive effect, solution it provides and value it adds to customers.

05
Putting together a messaging bank

for effective and connecting communication and to strengthen the brand identity, reflect its values and express your marketing promise to your target audiences. The messaging bank will serve you in a particularly efficient way in creating marketing and sales texts, and will enable you to maintain uniformity and consistency in all media channels and all your marketing and sales interfaces: website, press releases, sales calls, business presentations, social networks, preparation for media interviews and more.

06
A Brand Book

You get a comprehensive brand book encompassing the products of our work process. The book Includes diverse examples showcasing the application of the brand language and narrative. It serves as a detailed guide and reference for content writers, graphic designers and other marketing and advertising professionals.

Brand language is not just a tool for communication; It is the artery through which trust, authenticity and emotional connection flow

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